In contrast to past generations, consumers have had to reassess their approach to their health in the last two years. 49% of people around the world want to improve their health because they know that their diets and ways of living could be healthier. Given the rising focus on the dairy industry’s sustainability, it’s critical to speak to consumers in a way that respects their individual preferences and medical requirements.
Health and Ingredients
More individuals are paying attention to the contents of the items they consume as a result of the shift in attitudes about health. Customers desire items that can offer health advantages as a preventive rather than a cure to guarantee their body is prepared to handle any future health concerns, especially in light of the pandemic. Because of the potential health advantages that dairy products have, many customers will turn to them.
According to consumer insights from FMCG Mistral Trading, 58% of people around the world look at the labels of the dairy products they eat to see if they say anything about improving their health. Functional additives are likely to appeal to people who want to buy things that not only taste good but also help them eat healthily. Most significantly, customers believe probiotic dairy products to be a healthier alternative. As more people learn about digestive problems and what causes them, they turn to probiotic dairy products to get the good bacteria they need to keep their guts healthy.
Health, Comfort, and Sleep
People are searching for more natural products with authentic components as they become more conscious of the harmful consequences of chemicals in the items they use. Fewer ingredients in a product, in the opinion of 63% of customers worldwide, are better. Many people choose to stick to natural ingredients and products that take a more simplistic approach to nutrition.
The number of homemade meals that consumers prepare from scratch should increase while snacking should decrease. But many also admit that factors like a lack of time and the cost of wholesome food might affect how healthy their diet is. According to FMCG Mistral Trading customer data, 51% of consumers worldwide think eating healthily is expensive. Health-related products frequently have higher prices than other products. Recently, consumers may have turned to speedier, less healthy choices due to a lack of time and rising stress.
Customers may find comfort in a product’s retro look because it can remind them of simpler times. Consumers looking for dairy products they can trust may be attracted by nostalgic packaging and flavors.
Dairy products are also frequently consumed by people to relax and unwind before bed. Customers are looking for methods to reduce stress and enhance their sleep as a result of increased awareness of the significance of sleep health. Many customers could believe that their sleep health has been harmed as a result of the previous year’s high levels of uncertainty and extra tension. 34% of customers worldwide claim to have taken warm milk as a sedative. In uncertain times, customers may turn to natural goods they are familiar with and confident in to help with sleep and the long-term health and emotional well-being that come with it.
Ecological Responsibility and Ethically Sourced Goods
Many customers are increasingly concerned about the sustainability and moral source of the dairy they consume in addition to researching any potential health benefits that dairy products may offer. Consumers’ concerns about the environment and the impact of the dairy sector on the environment are the main reasons why they are looking for alternatives to dairy products. People want to know that the goods they buy are reducing waste in the manufacturing process and protecting the environment. The dairy business may improve the appeal of its products by using recycled materials, recyclable packaging, less food waste, shorter supply chains, and these other strategies.
Consumer data from FMCG Mistral Trading shows that 73% of customers think that promises or claims about sustainability are important when deciding which dairy products to buy. The dairy sector should work to further counteract any unfavorable perceptions consumers may have of sustainability and the treatment of farmers and cattle by explaining how goods are made and addressing these issues.